
“Zee-Oh”
Pronounced Zee-Oh, ZO® Skin Health is the leading Professional Skincare Brand Founded by Dr. Zein Obagi
Source: Guidepoint Qsight - Sales Measurement - Professional-Grade Skincare as of 1/7/2025. Qsight Sales Measurement data is based on point-of-sale transactions from 3,400+ US Aesthetics practice locations.
Retinol for beginners: What it is and how to incorporate it into your routine
By ZO® Skin Health
Retinol is a game-changing skincare ingredient favored by many. Whether you’re aiming to smooth fine lines, combat blemishes, or even out your skin tone, it can become a key part of your skincare routine.
But for beginners, it’s important to know how to use retinol correctly to maximize its benefits. In this guide, we'll take you through everything you need to know to make it part of an effective skincare routine.
Clinically Shown Results
How does it work?
When selecting the best retinol serum or cream for beginners, you'll need to consider both the concentration and formulation. This will ensure you get the best results with minimal irritation.
Retinol products typically come in concentrations ranging from 0.25% to 1%. For beginners, it's important to start with a lower retinol percentage, such as 0.25%, to allow your skin time to adapt. Once your skin builds a tolerance, you can gradually increase the concentration if necessary. Those with more sensitive skin may find that they need to stick with a lower concentration permanently.
Retinol is available in various forms. Each has its benefits, depending on your skin type:
- Serums: These tend to be lightweight and are absorbed quickly into the skin. They are a great option for oily or combination skin types.
- Creams: Retinol creams are thicker and more hydrating, making them an excellent choice for dry or sensitive skin.
- Oils: Retinol oils are typically the most moisturizing and are ideal for those with very dry or mature skin.


